Best survey tools 2026
Top picks for survey tools 2026: SurveyMonkey (teams and individuals wanting the most widely recognised survey platform with the deepest template and analysis library, free Basic plan (10 questions and 25 responses per survey, 1 user); paid Individual plans from about $99 per month, or Team plans (3 or more seats) from about $30 per user per month billed annually), Zoho Survey (small businesses already using other Zoho apps wanting a survey tool that plugs directly into that ecosystem, free plan (up to 10 questions and 100 responses per survey); paid Plus from about $25 per month billed annually ($35 monthly), Pro from about $49 per month, Enterprise from about $109 per month), Microsoft Forms (organisations already on Microsoft 365 wanting a form and survey tool built into Teams, SharePoint and Excel rather than a separate subscription, free with any Microsoft account (capped at 200 responses and 200 questions per form); the unlimited-response version comes only with a Microsoft 365 subscription (Personal from about $9.99 per month), never sold as a standalone paid product). All 4 tools here are compared on pricing, free plans, features and platforms, verified against vendor sources.
Pricing and features verified against each vendor's published information on 2026-09-07. Sources linked below.
At a glance
| Tool | Free plan | Pricing from | Best for | Platforms |
|---|---|---|---|---|
| SurveyMonkey | Yes | Free Basic plan (10 questions and 25 responses per survey, 1 user); paid Individual plans from about $99 per month, or Team plans (3 or more seats) from about $30 per user per month billed annually | teams and individuals wanting the most widely recognised survey platform with the deepest template and analysis library | Web, iOS, Android |
| Zoho Survey | Yes | Free plan (up to 10 questions and 100 responses per survey); paid Plus from about $25 per month billed annually ($35 monthly), Pro from about $49 per month, Enterprise from about $109 per month | small businesses already using other Zoho apps wanting a survey tool that plugs directly into that ecosystem | Web, iOS, Android |
| Microsoft Forms | Yes | Free with any Microsoft account (capped at 200 responses and 200 questions per form); the unlimited-response version comes only with a Microsoft 365 subscription (Personal from about $9.99 per month), never sold as a standalone paid product | organisations already on Microsoft 365 wanting a form and survey tool built into Teams, SharePoint and Excel rather than a separate subscription | Web |
| Google Forms | Yes | Free with any Google account, with unlimited forms and responses; also included in Google Workspace plans from about $7 per user per month (Business Starter), never sold as a standalone paid product | anyone wanting a genuinely free, no-limits survey tool with zero setup, especially existing Google Workspace users | Web |
The shortlist
1. SurveyMonkey
Free planFounded 1999
Free Basic plan (10 questions and 25 responses per survey, 1 user); paid Individual plans from about $99 per month, or Team plans (3 or more seats) from about $30 per user per month billed annually. Best for teams and individuals wanting the most widely recognised survey platform with the deepest template and analysis library.
- 400+ expert-certified survey templates covering most common use cases
- Skip logic and question branching to personalise the survey path for each respondent
- AI-assisted survey and question creation
- Offline data collection via the SurveyMonkey Anywhere mobile app
2. Zoho Survey
Free planFounded 1996
Free plan (up to 10 questions and 100 responses per survey); paid Plus from about $25 per month billed annually ($35 monthly), Pro from about $49 per month, Enterprise from about $109 per month. Best for small businesses already using other Zoho apps wanting a survey tool that plugs directly into that ecosystem.
- Built-in integration with the wider Zoho suite, including Zoho CRM on Pro plans and above
- Question branching, skip logic and multilingual survey support
- Offline survey collection via the mobile app
- White-labelling and custom domain options on higher tiers
3. Microsoft Forms
Free planFounded 1975
Free with any Microsoft account (capped at 200 responses and 200 questions per form); the unlimited-response version comes only with a Microsoft 365 subscription (Personal from about $9.99 per month), never sold as a standalone paid product. Best for organisations already on Microsoft 365 wanting a form and survey tool built into Teams, SharePoint and Excel rather than a separate subscription.
- Real-time results with automatic charts and one-click Excel export
- Branching logic, with up to 200 questions per form on Microsoft 365 plans
- Copilot-assisted question generation and response analysis on Microsoft 365 plans
- Deep integration with Teams, SharePoint and Excel
4. Google Forms
Free planFounded 1998
Free with any Google account, with unlimited forms and responses; also included in Google Workspace plans from about $7 per user per month (Business Starter), never sold as a standalone paid product. Best for anyone wanting a genuinely free, no-limits survey tool with zero setup, especially existing Google Workspace users.
- Unlimited forms and responses at no cost with any Google account
- Branching, skip logic and automatic response summaries with charts
- Gemini-powered question generation on paid Google Workspace tiers
- Native integration with Google Sheets for live response data
Head-to-head comparisons
- SurveyMonkey vs Zoho Survey
- SurveyMonkey vs Microsoft Forms
- SurveyMonkey vs Google Forms
- Zoho Survey vs Microsoft Forms
- Zoho Survey vs Google Forms
- Microsoft Forms vs Google Forms
FAQ
- What are the best free survey tools?
- Tools with a free plan here include SurveyMonkey, Zoho Survey, Microsoft Forms, Google Forms. Compare limits before committing.
- How many survey tools did this list compare?
- This page compares 4 tools, each linked to its own site.