HubSpot CRM vs Zoho CRM (2026 comparison)
HubSpot CRM and Zoho CRM are both CRM software. HubSpot CRM is best for growing sales and marketing teams wanting an all-in-one platform built around the CRM rather than a sales-only tool (free plan for up to 2 users, 1 pipeline and HubSpot branding on outbound tools; paid Starter from about $15 to $20 per seat per month depending on annual or monthly billing, Professional from about $100 per month). Zoho CRM is best for small businesses and startups wanting an affordable CRM with room to scale into Zoho's wider software suite (free plan for up to 3 users; paid Standard from about $14 per user per month, scaling to Ultimate at about $52 per user per month, all billed annually).
Pricing and features verified against each vendor's published information on 2026-09-13. Sources linked below.
At a glance
| Feature | HubSpot CRM | Zoho CRM |
|---|---|---|
| Free plan | Yes | Yes |
| Pricing from | Free plan for up to 2 users, 1 pipeline and HubSpot branding on outbound tools; paid Starter from about $15 to $20 per seat per month depending on annual or monthly billing, Professional from about $100 per month | Free plan for up to 3 users; paid Standard from about $14 per user per month, scaling to Ultimate at about $52 per user per month, all billed annually |
| Best for | growing sales and marketing teams wanting an all-in-one platform built around the CRM rather than a sales-only tool | small businesses and startups wanting an affordable CRM with room to scale into Zoho's wider software suite |
| Founded | 2015 | 2005 |
| Platforms | Web, iOS, Android | Web, iOS, Android |
Quick verdict
Choose HubSpot CRM for growing sales and marketing teams wanting an all-in-one platform built around the CRM rather than a sales-only tool. Choose Zoho CRM for small businesses and startups wanting an affordable CRM with room to scale into Zoho's wider software suite. Both are compared on published information only, so confirm current pricing at each source below.
More options
Sources
FAQ
- Is HubSpot CRM or Zoho CRM cheaper?
- As published, HubSpot CRM starts at Free plan for up to 2 users, 1 pipeline and HubSpot branding on outbound tools; paid Starter from about $15 to $20 per seat per month depending on annual or monthly billing, Professional from about $100 per month and Zoho CRM starts at Free plan for up to 3 users; paid Standard from about $14 per user per month, scaling to Ultimate at about $52 per user per month, all billed annually. Verify current pricing at each vendor.
- Does HubSpot CRM have a free plan?
- Yes, HubSpot CRM has a free plan as of 2026-09-13.