Best HubSpot CRM alternatives (2026)
Alternatives to HubSpot CRM include Pipedrive (sales teams wanting a visual, pipeline-first CRM built specifically for salespeople rather than an all-in-one suite), Zoho CRM (small businesses and startups wanting an affordable CRM with room to scale into Zoho's wider software suite), Freshsales (teams already using other Freshworks products (helpdesk, IT service management) wanting a CRM in the same ecosystem), among 3 CRM software compared here on pricing and features.
Pricing and features verified against each vendor's published information on 2026-09-13. Sources linked below.
At a glance
| Tool | Free plan | Pricing from | Best for | Platforms |
|---|---|---|---|---|
| Pipedrive | No | No free plan, only a 14-day free trial; paid Essential from about $14 per user per month (annual billing) up to Enterprise around $99 to $129 per user per month | sales teams wanting a visual, pipeline-first CRM built specifically for salespeople rather than an all-in-one suite | Web, iOS, Android |
| Zoho CRM | Yes | Free plan for up to 3 users; paid Standard from about $14 per user per month, scaling to Ultimate at about $52 per user per month, all billed annually | small businesses and startups wanting an affordable CRM with room to scale into Zoho's wider software suite | Web, iOS, Android |
| Freshsales | No | Forever-free plan discontinued in a July 2026 pricing-page redesign, leaving only a 21-day free trial; paid Growth from about $9 per user per month, Pro about $39, Enterprise about $59, all billed annually | teams already using other Freshworks products (helpdesk, IT service management) wanting a CRM in the same ecosystem | Web, iOS, Android |
See the full comparison
FAQ
- What is the best alternative to HubSpot CRM?
- Pipedrive is the top pick here for sales teams wanting a visual, pipeline-first CRM built specifically for salespeople rather than an all-in-one suite (no free plan, only a 14-day free trial; paid Essential from about $14 per user per month (annual billing) up to Enterprise around $99 to $129 per user per month). Compare the full shortlist below for other CRM software.
- Do any HubSpot CRM alternatives have a free plan?
- Free-plan options here include Zoho CRM. Compare limits before committing.