Thinkific vs Kajabi (2026 comparison)
Thinkific and Kajabi are both online course platforms. Thinkific is best for creators who want the lowest-cost entry point with zero transaction fees and don't need a permanent free tier (no free plan; Basic from about $54 per month ($40 billed annually), Start from about $109 per month ($82 annually), Grow from about $219 per month ($164 annually), all with a 30-day free trial and 0% transaction fees). Kajabi is best for established creators who want an all-in-one business platform and can absorb the highest entry price here (no free plan; Basic from about $179 per month ($143 billed annually), Growth from about $249 per month ($199 annually), Pro from about $499 per month ($399 annually), all with a 14-day free trial).
Pricing and features verified against each vendor's published information on 2026-09-21. Sources linked below.
At a glance
| Feature | Thinkific | Kajabi |
|---|---|---|
| Free plan | No | No |
| Pricing from | No free plan; Basic from about $54 per month ($40 billed annually), Start from about $109 per month ($82 annually), Grow from about $219 per month ($164 annually), all with a 30-day free trial and 0% transaction fees | No free plan; Basic from about $179 per month ($143 billed annually), Growth from about $249 per month ($199 annually), Pro from about $499 per month ($399 annually), all with a 14-day free trial |
| Best for | creators who want the lowest-cost entry point with zero transaction fees and don't need a permanent free tier | established creators who want an all-in-one business platform and can absorb the highest entry price here |
| Founded | 2012 | 2010 |
| Platforms | Web | Web, iOS, Android |
Quick verdict
Choose Thinkific for creators who want the lowest-cost entry point with zero transaction fees and don't need a permanent free tier. Choose Kajabi for established creators who want an all-in-one business platform and can absorb the highest entry price here. Both are compared on published information only, so confirm current pricing at each source below.
More options
Sources
FAQ
- Is Thinkific or Kajabi cheaper?
- As published, Thinkific pricing is no free plan; Basic from about $54 per month ($40 billed annually), Start from about $109 per month ($82 annually), Grow from about $219 per month ($164 annually), all with a 30-day free trial and 0% transaction fees, and Kajabi pricing is no free plan; Basic from about $179 per month ($143 billed annually), Growth from about $249 per month ($199 annually), Pro from about $499 per month ($399 annually), all with a 14-day free trial. Verify current pricing at each vendor.
- Does Thinkific have a free plan?
- No, Thinkific does not offer a free plan as of 2026-09-21.