Is Mailchimp or Brevo cheaper?

As published, Mailchimp starts at Free plan for 250 contacts and 500 sends per month; paid Essentials from about $13 per month for 500 contacts and Brevo starts at Free plan for up to 100,000 contacts with a 300 emails per day cap; paid Starter from about $9 per month, priced by emails sent rather than contacts stored. Verify current pricing at each vendor.

Does Mailchimp have a free plan?

Yes, Mailchimp has a free plan as of 2026-09-12.

Mailchimp vs Brevo (2026 comparison)

Mailchimp and Brevo are both email marketing tools. Mailchimp is best for small businesses already using Intuit/QuickBooks who want an all-in-one marketing platform, not just email (free plan for 250 contacts and 500 sends per month; paid Essentials from about $13 per month for 500 contacts). Brevo is best for large contact lists on a budget, since pricing scales with email volume sent rather than list size (free plan for up to 100,000 contacts with a 300 emails per day cap; paid Starter from about $9 per month, priced by emails sent rather than contacts stored).

Pricing and features verified against each vendor's published information on 2026-09-12. Sources linked below.

At a glance

Feature	Mailchimp	Brevo
Free plan	Yes	Yes
Pricing from	Free plan for 250 contacts and 500 sends per month; paid Essentials from about $13 per month for 500 contacts	Free plan for up to 100,000 contacts with a 300 emails per day cap; paid Starter from about $9 per month, priced by emails sent rather than contacts stored
Best for	small businesses already using Intuit/QuickBooks who want an all-in-one marketing platform, not just email	large contact lists on a budget, since pricing scales with email volume sent rather than list size
Founded	2001	2012
Platforms	Web, iOS, Android	Web, iOS, Android

Quick verdict

Choose Mailchimp for small businesses already using Intuit/QuickBooks who want an all-in-one marketing platform, not just email. Choose Brevo for large contact lists on a budget, since pricing scales with email volume sent rather than list size. Both are compared on published information only, so confirm current pricing at each source below.

More options

Sources

FAQ

Is Mailchimp or Brevo cheaper?: As published, Mailchimp starts at Free plan for 250 contacts and 500 sends per month; paid Essentials from about $13 per month for 500 contacts and Brevo starts at Free plan for up to 100,000 contacts with a 300 emails per day cap; paid Starter from about $9 per month, priced by emails sent rather than contacts stored. Verify current pricing at each vendor.
Does Mailchimp have a free plan?: Yes, Mailchimp has a free plan as of 2026-09-12.