Kit (ConvertKit) vs MailerLite (2026 comparison)
Kit (ConvertKit) and MailerLite are both email marketing tools. Kit (ConvertKit) is best for individual creators and newsletter writers who want landing pages and automations built for solo publishing, not team marketing (free Newsletter plan for up to 10,000 subscribers; paid Creator from about $33 per month for 1,000 subscribers, raised from $15 per month in September 2026). MailerLite is best for budget-conscious small lists that want a simple drag-and-drop builder without an enterprise price tag (free plan for 250 subscribers and 2,500 emails per month, cut from 500 subscribers and 12,000 emails in June 2026; paid Comfort from about $12 per month for 500 subscribers).
Pricing and features verified against each vendor's published information on 2026-09-12. Sources linked below.
At a glance
| Feature | Kit (ConvertKit) | MailerLite |
|---|---|---|
| Free plan | Yes | Yes |
| Pricing from | Free Newsletter plan for up to 10,000 subscribers; paid Creator from about $33 per month for 1,000 subscribers, raised from $15 per month in September 2026 | Free plan for 250 subscribers and 2,500 emails per month, cut from 500 subscribers and 12,000 emails in June 2026; paid Comfort from about $12 per month for 500 subscribers |
| Best for | individual creators and newsletter writers who want landing pages and automations built for solo publishing, not team marketing | budget-conscious small lists that want a simple drag-and-drop builder without an enterprise price tag |
| Founded | 2013 | 2010 |
| Platforms | Web, iOS, Android | Web, iOS, Android |
Quick verdict
Choose Kit (ConvertKit) for individual creators and newsletter writers who want landing pages and automations built for solo publishing, not team marketing. Choose MailerLite for budget-conscious small lists that want a simple drag-and-drop builder without an enterprise price tag. Both are compared on published information only, so confirm current pricing at each source below.
More options
Sources
FAQ
- Is Kit (ConvertKit) or MailerLite cheaper?
- As published, Kit (ConvertKit) starts at Free Newsletter plan for up to 10,000 subscribers; paid Creator from about $33 per month for 1,000 subscribers, raised from $15 per month in September 2026 and MailerLite starts at Free plan for 250 subscribers and 2,500 emails per month, cut from 500 subscribers and 12,000 emails in June 2026; paid Comfort from about $12 per month for 500 subscribers. Verify current pricing at each vendor.
- Does Kit (ConvertKit) have a free plan?
- Yes, Kit (ConvertKit) has a free plan as of 2026-09-12.